In regards to the Kellogg’s executive decision to laser their logo onto individual cereal flakes, I view it as more of an advertising tactic rather than claiming ownership of their property, as they are suggesting. As mentioned twice, the imprinted logo will not change the product’s taste because Kellogg’s wishes to maintain their global popularity. Because this nutritious breakfast food is found in 128 billion bowls per year, Kellogg’s wants to thank it’s buyers and reassure them “to be under no illusion that Kellogg’s does not make cereal for anyone else” (Mail 2009).
I think this article will be useful in Paper Three because it is very controversial. While some readers may find comfort in Kellogg’s label, other readers, like me, will view it as a marketing tactic. I do not understand the need for the logo to be on every flake. If the logo is already on the box, I think buyers are aware of the brand they are choosing to buy. Also, I think this a form of subliminal advertising. For example, when watching the news tonight, I saw a “Papa Murphy’s Pizza” logo in the corner of the weather section. Companies are advertising in places without human recognition of it, yet subconscious minds are still interpreting the message. I think Kellogg’s is taking advantage of this advertising tool if they decide to imprint their logo on every flake.
Mail, Daily. "Kellogg's Will Use Laser to Burn Logo on to Individual Corn Flakes to Stamp out Fakes." 13 Oct. 2009. Web. 8 Mar. 2010.
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